Tracking and Your Privacy
This article aims to answer the following questions:
- Who is Reevoo?
- How does tracking work?
- What information do you track when I use a website with Reevoo content on it, and why?
- What do you do with the information?
- How can I control what you track?
- Where can I read more about tracking?
In order to show reviews on a website, our customers add two things to their web pages:
- Placeholders that are replaced with real content by ReevooMark when the page is loaded.
We deliver several types of content as part of our reviews service. Badges summarise the reviews of a product into a single average score, and are usually seen when comparing several products or at the top of the page. When a badge is clicked, you are taken to the reviews for the product.
How Tracking Works
As well as delivering content, ReevooMark has the ability to send messages back to Reevoo. We do this when an event that we care about occurs; for example, if someone clicks on one of our badges, we will send a message back to Reevoo. This message will be stored by Reevoo in our database.
When you first visit a website, Reevoo and Google Analytics will set cookies on your device. Their names start with reevoo and allow us to identify you between web pages by a unique number. (For more information on why we want to identify you between web pages, see the following section.)
What We Track and Why We Track It
We want to give users the information they want easily. In order to do this, we need to understand how users behave when using Reevoo’s services. To do this, we track information on what users do and don’t use. This involves tracking clicks on Reevoo content.
Every user has a different way of using our customers’ websites. We want to make sure that users can use Reevoo’s services, irrespective of their browser or device. We test out new features on a representative sample of devices and browsers to ensure compatibility. To determine what a “representative sample” is, we track information on what browsers and devices our users are using. We also track error messages, so we can investigate the issue and fix it for the future.
We need to prove to our customers that we are valuable to them. They usually have asked for Reevoo’s services in order to increase sales or the time spent on their website. In order to prove that we do this, we track information on how long users spend reading reviews. We also track when users read reviews and then go on to purchase the product.
We want to make sure our services are being used honestly. Trust is fundamental to Reevoo’s business, and if companies are hiding bad reviews or changing scores we need to do something about it. To ensure our services are being used correctly, we track information on requests for badges and reviews.
We do not track any information that is linked to an individual, such as a name or address. When you first visit a site you are given a unique number, and everything we track uses this number only.
What We Do With The Information
The information that we collect is stored in our database or in Google Analytics, depending on the service used to send the message. This data is usually aggregated as it comes into the database to reduce the amount of storage space it takes up.
This information is used within Reevoo for the reasons described in the sections above. Our customers also have access to this information for their own analysis.
Reevoo does not sell tracking information to anyone. We may share your information with the owner of the website you visited.
We do not use tracking information to filter what you see from our services.
If you do not wish for your information to be used, you can take the following measures:
- If you have an ad blocker in your browser, add
skynet.reevoo.com(we hope you enjoy the reference!) to your ad-blocking blacklist. This is our dedicated tracking URL, and all other features of ReevooMark will still work.
- To disable all Google Analytics traffic (not just Reevoo’s), add
google-analytics.comto your ad-blocking blacklist or download the Google Analytics Opt-Out Browser Add-On.
- You may want to disable cookies, although some non-tracking functionality may stop working if you do this.
- More on tracking from How-To Geek.
- The Good and Bad of Online Tracking from The Pita Group, a marketing agency.
- Our instructions to implementors for the tracking features of ReevooMark is on this website.